Tag Archives: Big Cola

Prices of soft drinks rise amid FX woes, inflationary pressure

Prices of soft drinks are on the rise as the industry continues to grapple with the fallout from macroeconomic headwinds induced by the drop in oil price.

Nigerian Bottling Company (NBC), the biggest soft drinks maker in Nigeria and bottler of the famed Coca-Cola brand have raised its prices across the board as it continues to battle macroeconomic challenges such as continued naira devaluation, inflation and higher input cost of imported raw materials.

Pepsi raises stakes, launches ‘long throat bottle’

We are in for interesting times in the Nigerian soft drinks market. Seven-Up Bottling Company, the bottlers of the famed Pepsi-Cola brand in Nigeria has just launched a 60cl bottle for Pepsi and other brands in its stable, including Mirinda, 7-Up and Teem, in what may seem like the opening salvo to a possible cola war.

Pepsi’s new 60cl bottle is a direct challenge to the new entrant in the Nigerian soft drinks market, BIG Cola from AJEAST Nigeria Limited, a subsidiary of AJE Group of Peru.

Is Indonesia a market template for AJE Group in Nigeria?

AJEAST Nigeria Limited, a subsidiary of AJE Group, a Peruvian soft drink producer, with footprints in 20 countries and last year, was ranked 21 of all soft drink makers globally by Euromonitor, with sales of about $2bn, made its debut in Nigerian in October.

At the launch of the BIG Cola brand and its variants (Cola, Lemon, and Orange) at their production facility in Agbara Industrial Estate, Mr. Theo Williams, Country Manager for AJE said, “The focus is about consumers, AJE in Nigeria is to offer BIG for everybody, we are giving more for less. We want to ensure that consumers get something affordable that they can share with families and friends.

AJEAST Nigeria Unveils BIG COLA to Ibadan

AJEAST Nigeria Limited, a subsidiary of AJE Group worldwide, has drawn closer to its consumers in Ibadan, Oyo State and its environ. The 3rd largest producer of carbonated soft drinks in the world, which recently launched its product in Lagos, has once again demonstrated its resolve in bringing great quality products to satisfy the yearnings of consumers as it launched Big Cola, its flagship brand, in the Nigeria’s oldest city.

AJEAST introduces BIG Cola, BIG Orange and BIG Lemon into the Nigerian Market

AJEAST Nigeria Limited, the Nigerian unit of AJE Group, a multinational beverage company has just entered the Nigerian market with launch of Big Cola, Big Orange and Big Lemon.

BIG, a flagship of the AJEAST brand has no caffeine and the company’s motto is giving more for less.

AJE has a global footprint in over 20 countries (Latin America, Asia and Africa) and is an official England promotional partner, including the FA Cup and Barcelona.