Tag Archives: Amstel Malta

Former VC wins suit against NB over wrongful use of “low sugar” claim

A High Court in Benin City, Edo State on Wednesday, instructed the Nigerian Breweries Plc (“NB”) to tender an unreserved apology to one of its customers, Prof. Ernest Izevbigie, for wrongful inscription of “low sugar” on its product.

Mr Izevbigie, a professor of Biochemistry at the Benson Idahosa University (BIU), had alleged that the company inscribed misleading information, “low sugar” on the can of one of its non-alcoholic beverages, Amstel Malta.

He alleged in his suit that laboratory test result revealed that the product contained more sugar than the company claimed in the inscription on the brand.

Amstel Malta hosts FitFam Fest 2018 in support of healthy living

Premium Malt drink, Amstel Malta, from the stables of Nigerian Breweries Plc recently hosted hundreds of fitness enthusiasts at the 2018 FitFam Fest.

The event attracted fitness pundits and fans from different parts of the world as well as local fitness celebrities, who shared their experiences and weath of knowledge regarding the ever-growing fitness industry.

Former VC sues Nigerian Breweries over deception claims

A former Vice-Chancellor at the Benson Idahosa University (BIU), Prof. Ernest Izevbigie, has filed a lawsuit against Nigerian Breweries plc at a High Court in Benin City for alleged deception.

Mr Izevbigie, a professor of Biochemistry, has accused the company of allegedly inscribing misleading information, “low sugar,” on the can of one of its non-alcoholic beverages, Amstel Malta.

Izevbigie alleged in his suit that a laboratory test result revealed that the product contained more sugar than the company claimed in the inscription on the brand.

Nigerian Breweries, NFF to sign Super Eagles sponsorship deal

Nigerian Breweries Plc has said it will support the Nigerian Football Federation (NFF) as part of its contribution to ensure the Super Eagles of Nigeria are successful in Russia at the 2018 FIFA World Cup.

The brewing giant in a statement said it will sign a sponsorship and brand deal with the NFF by next Friday to show its commitment to the country’s national team as it prepares for the June World Cup tournament.

Managing Director/Chief Executive Officer, Nigerian Breweries Plc, Mr. Jordi Borrut Bel, noted that the company will be signing the deal with two out of its premium brands – Star Lager and Amstel Malta.

NB fights back as law enforcement operatives search for syndicate behind fake Amstel Malta videos

Nigerian law enforcement agencies have begun a massive hunt for the people behind attempts to smear the image of Amstel Malta, a premium low sugar malt drink made by Nigerian Breweries Plc.

This follows a recent discovery of several attempts by unknown faces to damage the brand’s image by creating a video showing the presence of foreign object in the famous malt drink.

No fake Amstel Malta in the market – NB

Nigerian Breweries Plc, said on Thursday that a coordinated and well-funded syndicate is trying to run down its famous premium low sugar malt drink, Amstel Malta. For a few months now, the company has been trying to identify the source of a sustained campaign by a group of individuals to smear its premium malt brand.

In August 2016, Nigerian Breweries re-launched Amstel Malta in a new Credentials Campaign tagged “Why Add More”, which was meant to reinforce the brand’s positioning in the marketplace as the Premium Malt drink of choice, with an original formulation that contains Less Sugar and is enhanced with essential vitamins and minerals.

Amstel Malta gets new look and updated packaging

Amstel Malta, a leading malt drink in the country produced by Nigerian Breweries Plc announced it has a new and updated packaging for its famous malt brand.

The company said it became necessary to change the packaging to align with the new Standard Organisation of Nigeria (SON) and National Agency for Food Drug Administration and Control (NAFDAC) guidelines.

Amstel Malta is relaunched as Premium Malt drink in new “Why Add More” Campaign

Amstel Malta, one of the leading malt drinks in the country and a product of Nigerian Breweries Plc was recently re-launched in a new credential campaign tagged “Why Add More

The ad which can be heard or seen in traditional media outlets (radio, tv and billboards, among others) was introduced to reinforce the brand’s positioning in the marketplace as the Premium Malt Drink of choice, with an original formulation that contains Less Sugar and is enhanced with essential vitamins and minerals.