Tag Archives: ACE Passion Apple Falvour

Nigerian Breweries unveils Ace Desire RTD

Nigerian Breweries Plc, on Thursday unveiled its newest creation – Ace Desire, a Zobo-flavoured alcoholic ready-to-drink (RTD) to the Nigerian market.

The company’s Marketing Director, Franco Maria Maggi, said that “Ace Desire” is a sophisticated blend of spirit, natural Hibiscus or Zobo extract, being the traditional beverage produced from hibiscus leaves.

Herbal drinks, the next big thing

The market for herbal drinks or bitters as they are often called is heating up in the Nigerian beverage market.

With sluggish sales in premium and mainstream beer brands for the two large brewery companies, Nigerian Breweries Plc and Guinness Nigeria Plc, one bright spot has been the emergence and growth of the herbal drinks segment.