Tag Archives: “33” Export Lager beer

“33” Export Lager unveils ‘City of Friends’ campaign as it seeks to deepen bond with consumers

“33″ Export Lager Beer, the premium beer brand from the stables of Nigerian Breweries Plc (“NB”), a Heineken company has unveiled yet another initiative called ‘City of Friends’ at the Sheraton Hotel, Ikeja, Lagos. The event is a three-day long celebration that would feature some of Nigeria’s top entertainers.

“33” Export Lager unveils friendship party experience

“33” Export Lager Beer, a product of Nigerian Breweries Plc (“NB”), has launched a new initiative called “33” Export Friendship Experience parties to provide its teeming consumers an opportunity to meet with their friends and share experiences.

According to NB, it plans to host friends in popular bars and clubs around the nation and reward them with experiences to remember in honour of the friendships they have.

How brewers are selling beer with folklore

As Nigeria’s recession deepens and consumers pockets are squeezed, majority of those still drinking have shifted their beer preferences to value or low cost brands.

Nigerian Breweries Plc, the country’s leading brewer recently re-launched Goldberg Lager, one of its low cost brands as “Your Excellency” in a new credential campaign.