Prices of soft drinks rise amid FX woes, inflationary pressure

Prices of soft drinks are on the rise as the industry continues to grapple with the fallout from macroeconomic headwinds induced by the drop in oil price. Nigerian Bottling Company (NBC), the More »

How brewers are selling beer with folklore

As Nigeria’s recession deepens and consumers pockets are squeezed, majority of those still drinking have shifted their beer preferences to value or low cost brands. Nigerian Breweries Plc, the country’s leading brewer More »

Category Archives: Ready-to-drink

CHI adds Frooty Happy Hour to its assortment of drinks

Chi Limited, makers of Happy Hour by Chivita fruit drinks, has launched yet another variant called Frooty Happy Hour by Chivita. The new fruit drink which is available in 100ml pouches is being marketed as a healthy, refreshing fruit flavoured drink with exciting variants that offer an instant shot of refreshment for consumers.

CHI introduces Exotic Pineapple Coconut in 150ml pack

CHI Exotic Nectar has launched its pineapple Coconut variant in 150ml pack size.

According to the company, the taste and refreshment is the same as its bigger pack sizes. The new pack is price friendly at N50 retail. The firm said it is the result of deploying innovation to drive brand growth in a dynamic market environment.

It notes that the variant offers an irresistible taste and distinctive refreshment that makes it ideal for indulgence and relaxation. Its taste and trendy pack size connects with the taste preferences and healthy choices of a youthful consumer segment.

Malta Guinness named official drink of Durbar festival in Sokoto, Zaria

Malta Guinness, a malt brand from Guinness Nigeria Plc has been named the official dink of the Durbar festival in Sokoto and Zaria.

In a statement, Omotola Bamigbaiye-Elatuyi, Marketing Manager, Malta Guinness and Non-Alcoholic Drinks, said: “Malta Guinness has been recognised as the Official Malt drink for the Durbar festivals in Sokoto and Zaria as a premium non-alcoholic malt brand that has been fueling the greatness of Nigerians with its goodness.

“Malta Guinness is packed with energy-giving vitamins B1, B2, B3, B5 and B6, and we are proud to be associated with such a landmark event to refresh guests and attendees,” she said.

Distell records full year revenue and profit rise despite challenging market conditions

Distell Group, South Africa’s leading cider, spirits and wine producer reported revenue growth of 10.4% for the full-year ending in June 2018. Revenue grew to R24.2bn rand ($1.9bn) on a 4.6% volume lift.

The company reported a strong growth of 10.1% in South Africa, its home market on 4.4% higher volumes amid low GDP growth and higher cost of living putting increased pressure on consumer disposable income.

Distell derives 74% of its revenue in South Africa.

Olympic milk renews music crooner Peter Okoye’s Ambassadorial Contract

Olympic milk brand has announced the extension of music crooner Peter Okoye’s Ambassadorial contract for the fourth year.

This was disclosed recently at the official signing ceremony at PZ Cussons head office in Ilupeju, Lagos

Speaking on the contract renewal, PZ Cussons Managing Director, Commercial, Mr Alex Goma, stated that the contract signing “signifies the continuation of Peter’s activities as Olympic brand ambassador, a position which will among other things see him champion the cause for a healthy and active lifestyle and also represent the brand at different levels.”

Tasty Time disavows misuse of its products; warns public against product abuse

Tasty Time Nigeria Limited, a Lagos-based manufacturer of fruit flavoured drinks has denied any responsibility or support for the misuse of its products and has warned the public against using some of its products for substance abuse.

The warning follows a recent arrest by the police in Lagos of some youths who were alleged to be involved in cultism and substance abuse.

GSK weighs selling Horlicks

Global food and beverage giants are scrambling to outbid each other for GlaxoSmithKline’s Horlick health nutrition business amid a review announced by the UK-based company, including options to sell some nutrition brands such as Horlicks.

Coca-Cola, Nestle and Kraft Heinz are said to be among the companies bidding for the 145 year old brand, with Coca-Cola said to be the front runner with a £3bn (US$4bn) offer.

According to a report by Reuters in March, the most enticing asset up for sale is GSK’s 72.5% stake in its Indian subsidiary GlaxoSmithKline Consumer Healthcare. The sources said the stake was worth $3.1 billion at current market prices but GSK wanted a premium in any sale.

Coca-Cola introduces its first alcoholic drinks in Japan

Coca-Cola for the first time has deviated from its popular soda drinks to launch a lemon flavoured alcopop, a spirits-based beverage that is mixed with fruit juices in Japan.

The beverage giant announced in March it would start making the drinks in Japan as it tries to tap into new markets and consumers.

Lucozade unveils ‘Lucozade Under-the-Cap Airtime National Promotion’

In line with its commitment to reward and appreciate loyal consumers, Suntory Beverage and Food Nigeria Limited (SBFN), makers of Lucozade, has set aside ₦200million worth of Instant Airtime to reward consumers in the 3rd edition of its “Lucozade Under-the-Cap Airtime National Promotion”.

At the media launch of the promotion in Lagos, the Managing Director, SBFN, Mr. Chinedum Okereke, announced the kick-off of the 2018 Lucozade Airtime promotion during his opening address. “We are proud to announce the return of the successful Lucozade Airtime Promotion for the third time since its launch in 2016. The promotion is an avenue for us to attain nationwide reach as far as rewarding our consumers is concerned, and the modality of the promotion gives us a great opportunity to target millions of consumers.”

Suntory Nigeria seeks to boost sales with new product launches, expanding distribution

Suntory Beverage & Food Nigeria Limited, said it is seeking to double its revenue over the next five years by introducing new products and expanding its distribution network.

The Nigerian unit of Japanese food and beverage company, Suntory Beverage & Food Ltd, said it planned to increase sales to ₦40bn ($111 million) from about ₦20bn, the company’s Managing Director, Chinedum Okereke said on a Monday interview with Bloomberg in Lagos. The boost in sales will increase the local unit’s contribution to its parent company’s sales in Africa, Middle East and the Caribbean by as much as 65%, he said.