Prices of soft drinks rise amid FX woes, inflationary pressure

Prices of soft drinks are on the rise as the industry continues to grapple with the fallout from macroeconomic headwinds induced by the drop in oil price. Nigerian Bottling Company (NBC), the More »

How brewers are selling beer with folklore

As Nigeria’s recession deepens and consumers pockets are squeezed, majority of those still drinking have shifted their beer preferences to value or low cost brands. Nigerian Breweries Plc, the country’s leading brewer More »

Category Archives: Energy drinks

CWAY enters the energy drinks market with launch of MACA Energy drink

CWAY Foods and Beverages Nigeria Limited, the company best known for its fruit-based milk drinks said it has entered the energy drinks market with the launch of MACA energy drink.

According to the company, MACA energy drink is caffeine-free with, MACA extracts.

The company added that its primary target market are busy professionals, athletes, students of higher institutions, travelers, fun lovers, and more, as it helps to boost physical and mental activities.

Anjan Patole takes over as MD at Suntory Nigeria

Suntory Beverage and Food Nigeria Limited (SBFN) has appointed Anjan Patole as its new Managing Director. His appointment became effective on 15th December, 2018, as he took over from Gauthier Leveque.

Prior to joining SBFN, Anjan was the chief executive officer at Sameer Agriculture and Livestock Limited, Nairobi, manufacturers of FMCG brands in dairy products, ice-cream and water since 2014, where he oversaw seven East African countries.

FIIRO develops technology to commercially extract Thaumatin, a natural sweetener

The Federal Institute of Industrial Research (FIIRO), Oshodi, Lagos, said it has developed a technology that can aid in the commercial extraction and optimization of high-grade Thaumatin, a low-calorie sweetener and flavor modifier.

The Director-General of FIIRO, Gloria Elemo, made this known at the International Conference on Alternative Sweeteners which held in Lagos recently,themed: “Harnessing of the Economic Potential of Thaumatin (Thaumatococcus danielli) in Africa”.

Coke to launch Energy drinks under its name

The Coca-Cola Company (TCCC) announced on Thursday it plans to launch its own Energy drinks under its trademark name.

In an e-mail statement, the soft drinks giant said the new drinks would be called “Coca-Cola Energy” and “Coca-Cola Energy No Sugar.” The company has not said when the drinks would become available in the market.

The announcement signals yet another move by the soft drinks maker to diversify away from its mainstay sugary drinks.

Food, Beverage & Tobacco Union lament high rate of retrenchment in sector

The Food, Beverage & Tobacco Senior Staff Association (FOBTOB) has expressed sadness over the increased rate of retrenchment of workers by employers in the sector.

The union urged the Federal Government to engage employers in the sector so as to halt the looming crisis the mass lay-offs in the sector may engender in the near future.

Euro Global Foods rewards distributors, marketers at Champions Awards

Euro Global Foods and Distilleries, a subsidiary of Sona Group Nigeria Limited, recently celebrated its distributors and marketers who excelled in the course of their business partnerships with the company through the year.

Mr. Arjan Mirchandani, Chairman of Sona Group of Industries, while delivering his goodwill message noted that the award is a reward for hard work, passion and dedication.

FBRA, Lagos State partner on plastic waste clean-up and recycling

The Food and Beverage Recycling Alliance (FBRA), a group made up Coca-Cola Nigeria Limited, Nigerian Bottling Company, Nestle Nigeria plc, Seven-Up Bottling Company and Nigerian Breweries Plc has announced a partnership with the Lagos State government, through its Ministry of Transportation, to rid the states waterways of plastic and packaging waste.

Mamba Energy drink officially launched in Nigeria amid fanfare

Mamba Energy drink, one of Nigeria’s fastest growing energy drink brands has officially been launched into the Nigerian market. The unveiling comes about two years after the premium energy drink brand first entered the market.

The official unveiling of Mamba Energy drink, which took place on Tuesday June 20, 2018, was done amidst pomp and fanfare, as it signaled the commencement of a series of marketing and promotional activities to aggressively position the brand as a leading energy drink in Nigeria in the next one year.

Lucozade unveils ‘Lucozade Under-the-Cap Airtime National Promotion’

In line with its commitment to reward and appreciate loyal consumers, Suntory Beverage and Food Nigeria Limited (SBFN), makers of Lucozade, has set aside ₦200million worth of Instant Airtime to reward consumers in the 3rd edition of its “Lucozade Under-the-Cap Airtime National Promotion”.

At the media launch of the promotion in Lagos, the Managing Director, SBFN, Mr. Chinedum Okereke, announced the kick-off of the 2018 Lucozade Airtime promotion during his opening address. “We are proud to announce the return of the successful Lucozade Airtime Promotion for the third time since its launch in 2016. The promotion is an avenue for us to attain nationwide reach as far as rewarding our consumers is concerned, and the modality of the promotion gives us a great opportunity to target millions of consumers.”

Suntory Nigeria seeks to boost sales with new product launches, expanding distribution

Suntory Beverage & Food Nigeria Limited, said it is seeking to double its revenue over the next five years by introducing new products and expanding its distribution network.

The Nigerian unit of Japanese food and beverage company, Suntory Beverage & Food Ltd, said it planned to increase sales to ₦40bn ($111 million) from about ₦20bn, the company’s Managing Director, Chinedum Okereke said on a Monday interview with Bloomberg in Lagos. The boost in sales will increase the local unit’s contribution to its parent company’s sales in Africa, Middle East and the Caribbean by as much as 65%, he said.