Prices of soft drinks rise amid FX woes, inflationary pressure

Prices of soft drinks are on the rise as the industry continues to grapple with the fallout from macroeconomic headwinds induced by the drop in oil price. Nigerian Bottling Company (NBC), the More »

How brewers are selling beer with folklore

As Nigeria’s recession deepens and consumers pockets are squeezed, majority of those still drinking have shifted their beer preferences to value or low cost brands. Nigerian Breweries Plc, the country’s leading brewer More »

Category Archives: Beer

Guinness Nigeria, Wecyclers partner on waste management

Guinness Nigeria Plc, and Wecyclers, a for-profit social enterprise that promotes environmental sustainability, socioeconomic development, and community health, have signed agreement on waste management.

The partnership is expected to, among other things, help support the implementation of Guinness Nigeria’s 4R waste management strategy, covering Reduction, Reuse, Recovery and Recycle, while addressing increasing local and global concerns around the environmental issues of waste disposal.

Nigerian Breweries honours distributors, trade partners at annual award event

Brewing giant Nigerian Breweries Plc, on Friday at an award ceremony celebrated its distributors and trade partners who excelled in the course of their business partnerships with the company in the last year.

In his remarks, the Managing Director of Nigerian Breweries Plc, Mr. Jordi Borrut Bel hailed the partners for the long years of support and affirmed that the company looks forward to a more rewarding relationship with them in the years ahead.

Nigerian Breweries plans to lessen impact of new excise tax on consumers through cost savings initiatives

Nigerian Breweries Plc, said it will lessen the impact of the new excise tax on tobacco and alcohol on consumers that is set to come into effect on 4th June by intensifying cost saving initiatives.

The brewer said it would seek to increase its local sourcing of raw materials as well as attempt to obtain further improvements in its sorghum value chain.

The firm added that it will consolidate its earnings through improved consumer value engagement, market penetration, stocking to hedge against market volatility as well as ensuring a balance in the management of input costs and price consumers pay for its products.

CCBA gets new home in Port Elizabeth, South Africa

Coca-Cola Beverages Africa (CCBA), the continental beverage company based in Johannesburg, South Africa has relocated to a new headquarter in Port Elizabeth, South Africa.

According to a statement from the company, the facility will house the largest Coca-Cola bottler in Africa, accounting for around 40% of all coke volumes on the continent.

Police raid illegal brewery in Lagos

The Lagos State Police Command on Wednesday raided an illegal brewery in the Egbe-Afa, Igbobo area of Ikorodu, where counterfeit malt drinks and stout are produced.

A team of investigators from the Lagos State Police Command led by the Commissioner of Police, Imohimi Edgal arrested five suspects.

International Breweries sees higher revenue and earnings growth at year end

International Breweries Plc (IBPlc) reported a 12% growth in revenue for the nine months to the end of December 2017. Sales grew to ₦36.5bn from ₦32.7bn in the previous year.

Cost of sales rose 30% in the period to ₦22.86bn from ₦17.5bn, impacted by a 33% increase in net finance cost to ₦6.9bn. Administrative costs also weighed on the firm’s earnings, rising 117% to ₦4.5bn from ₦2bn in the preceding year.

Life Continental Lager sponsors ‘Hi-Life Fest’ in the South East

Life Continental Lager Beer, a brand from the stables of Nigerian Breweries Plc, has introduced “Hi-Life Music Fest”, a musical competition aimed at celebrating and promoting highlife music in South East, Nigeria.

The music competition which kicked-off with the first set of auditions in Owerri this month, held its first regional finals at Cubana Lounge. Auditions and regional finals will later hold in Port Harcourt, Enugu and Aba with the grand finale set to hold in Onitsha.

Speaking at the media launch, Mr. Emmanuel Agu, Portfolio Manager, Mainstream and Stout, Nigerian Breweries Plc., described the initiative as one of the various ways the brand seeks to ensure that its consumers live a progressive life filled with opportunities, and are conversant with the iconic sound of their environment.

‘You give her gonorrhea and you get HIV back’

Festus Odimegwu The former CEO of Heineken in Nigeria engaged sex workers to promote beer. The company benefited from its close relationship with the president. Excerpts from “Heineken in Africa”, a yet to be released book by Olivier van Beemen, a Dutch citizen, who takes a critical look on the business practices of the Dutch brewer in Africa, Odimegwu talks about his days and exploits at the helm of Nigerian Breweries Plc. The text was translated from Dutch to English using google traslate. Please pardon us for any lost translation.

Heineken accused of not doing enough to protect female sales agents from sexual abuse in Africa

Dutch brewer Heineken said it will do more to protect is sales agents in Africa after a Dutch newspaper, NRC published allegations of widespread sexual abuse of sales agents in 10 countries where the company operates.

According to the report, Heineken indirectly employs about 2,000 women as “promotional girls” in Africa out of a 15,000 women global sales force based on internal research done in 2007.

The sales agents job involve going around to bars, cafes and restaurants with promotional crates to persuade owners to stock the company’s brands.

CPC endorses FG’s move to increase excise duty on alcohol and tobacco

The Consumer Protection Council (CPC), on Tuesday put its weight behind the Federal Government’s decision to raise the excise duty rates on alcoholic beverages and tobacco products.

The agency’s Director-General, Mr Babatunde Irukera, said the increase would serve as a measure to reduce the risks of abuse and disease. Irukera said that though CPC protected the rights of all consumers and their prerogative to make personal lifestyle choices, it, however, encourages responsible consumption in all circumstances.