Prices of soft drinks rise amid FX woes, inflationary pressure

Prices of soft drinks are on the rise as the industry continues to grapple with the fallout from macroeconomic headwinds induced by the drop in oil price. Nigerian Bottling Company (NBC), the More »

How brewers are selling beer with folklore

As Nigeria’s recession deepens and consumers pockets are squeezed, majority of those still drinking have shifted their beer preferences to value or low cost brands. Nigerian Breweries Plc, the country’s leading brewer More »

Category Archives: Beer

Trophy Lager raises a glass for the Super Eagles in new ‘RaiseATrophy’ campaign

Trophy Lager beer, a brand of International Breweries Plc, the Nigerian unit of AB InBev, has unveiled a new campaign, #RaiseATrophy, aimed at supporting the Super Eagles at the ongoing 2018 World Cup in Russia.

As part of the campaign, the beer brand unveiled the biggest World Cup trophy monument built with Trophy cans at the National Stadium in Lagos on 14th June.

Star Lager unveils ‘Limited Edition’ bottles in support of the national team

Star Lager Beer, the official beer of the Super Eagles, has officially launched limited edition bottles of the famed brand wrapped with a new refined look that looks like the much-celebrated Super Eagles jersey.

The football inspired bottles carry the bold Star crest with a backdrop of green and white on the front, representing the colours of Nigeria and the national team.

Int’l Breweries restructures its board; appoints new Chairman, Managing Director, others

International Breweries Plc (“IB Plc”), the Nigerian unit of Belgian brewer AB InBev announced on Tuesday the restructuring of its Board of Directors to reflect the merged entity of Intafact Beverages Limited, Pabod Breweries Limited and IB Plc.

The Board at its meeting of 11 June, 2018 appointed his Royal Majesty, Igwe Nnaemeka Alfred Achebe CFR, MNI as its new Chairman, replacing Mr. Sunday Omole who recently stepped down as chairman of the Board following the merger of the three companies.

Niger State Government issues blanket ban of sale and consumption of alcohol

The Niger State government has withdrawn licenses issued to liquor dealers in the state because of what it describes as the refusal of liquor dealers to follow guidelines set by the government for the sale of liquor.

The Niger State Liquor Licensing Board, the body that regulates sale and consumption of alcohol announced the outright ban in a statement signed by its chairman, Malam Muhammad Shafii.

AB InBev withdraws funding for alcohol study as industry’s influence is questioned

The world’s largest brewer, Anheuser-Busch InBev (AB InBev) said it is withdrawing its financial support for a controversial study that will look into whether there are any health benefits to drinking alcohol in moderation.

The ten-year long clinical study which was announced last year had the financial support of the alcohol global heavyweights such as Diageo, Pernod Ricard, Heineken, Carlsberg and AB InBev.

According to the New York Times, the total amount so far raised by the drinks companies for the study is $66 million, of which AB InBev gave $15.4 million.

New excise duty rates not targeted at local manufacturers, says Finance Ministry

The Federal Ministry of Finance came out on Sunday to defend its newly enacted excise duty rates on alcohol and tobacco, saying that they are not targeted at local manufacturers.

In a statement released by the ministry’s Director of Information, Hassan Dodo, it said that contrary to claims in some quarters, the new excise duty rates, which came into effect from June 4, 2018, were not targeted at local manufacturers.

Group takes FG to court over new excise duty rates increase on alcohol, tobacco

A Non-Governmental Organisation (NGO), the Business Renaissance Group (BRG) has dragged the Federal Government to court to prevent it from implementing the new excise duty rate increase on alcohol and tobacco which went into effect earlier on Monday.

The suit was brought to court by Christian Hon, from the Law firm of J-K Gadzama (SAN), on behalf of the group.

BRG had in in May staged a protest at the National Assembly, calling the new excise duty rate increase, ‘Killer Taxes on alcohol and beverages’.

Budweiser Nigeria makes audacious offer; free beer if Eagles make Quarter Finals

Budweiser Nigeria, a brand of International Breweries plc will be celebrating Nigeria’s Russia 2018 World Cup outing with the most daring offer. As part of its global campaign “Light Up the FIFA World Cup,” the brand is challenging the national team to make it to the world-cup quarter finals and the drinks would be on the house. Every Nigerian gets a free beer.

To be a part of this excitement, fans are asked to go to Budweiser Nigeria’s Twitter page @BudweiserNG and visit www.freebudforeverynigerian.com. Once on the site, you can register to get your unique QR code for redeeming your free beer at any Spar outlet nationwide.

Phyno becomes new Brand Ambassador for Life Lager

Phyno has signed to become the new brand ambassador for Life Continental Lager beer.

The music crooner joins Flavour N’abania as brand ambassadors for the beer produced by Nigerian Breweries Plc.

The deal which was signed on 31st May 2018 at the brewer’s corporate headquarters in Lagos will see the new brand ambassador featuring in Life Continental Beer advertising and marketing campaigns and will also make special appearances at events.

New Excise Duty rates for alcohol, tobacco comes into effect

The Federal Government’s new excise duty rate on alcohol and tobacco came into effect on Monday, June 4, 2018.

Speaking in Abuja on Sunday, the Minister of Finance, Mrs Kemi Adeosun explained that the new excise duty rates which was first announced in March was spread over a three-year period from 2018 to 2020 in order to moderate the impact on prices of the products.

The minister further said that the 90-day grace period given by the president to all manufacturers before the commencement of the new excise duty regime ended on Sunday.