Prices of soft drinks rise amid FX woes, inflationary pressure

Prices of soft drinks are on the rise as the industry continues to grapple with the fallout from macroeconomic headwinds induced by the drop in oil price. Nigerian Bottling Company (NBC), the More »

How brewers are selling beer with folklore

As Nigeria’s recession deepens and consumers pockets are squeezed, majority of those still drinking have shifted their beer preferences to value or low cost brands. Nigerian Breweries Plc, the country’s leading brewer More »

Category Archives: Segment

AB InBev replaces North American operation head as US beer sales continue to fall

Anheuser-Busch InBev announced on Monday the appointment of a new North American head, Michel Donkeris to replace João Castro Neves, a 20-year veteran of the Belgian/Brazilian brewer as beer sales in the U.S., the company’s most important market continue to lag.

The company said in a statement that Mr. Neves who had been in charge of the North American division for two years would be leaving the company “to pursue other opportunities” and thanked him for his 22-years “distinguished career” at the firm.

Sona Group to unveil ethanol plant in January 2018

Barring any unforeseen hiccups, Sona Group, a diversified conglomerate with interests in the beverage industry, biscuits, food and allied products among others said it has set a January 2018 date for the completion of a N3 billion ethanol plant it is constructing.

The group hopes to meet local demand of ethanol with a daily production capacity of 120,000 litres, which translates to 43.8 million litres per year.

Heineken launches Premium beer Amstel into the Kenyan Market

Heineken East Africa on Wednesday introduced Amstel beer into the Kenyan market.

Speaking at the event to unveil the brand in Nairobi, Heineken East Africa General Manager, Uche Unigwe said, “The introduction of Amstel was informed by the growing demand by Kenyans for a different brand of quality beer in the market.

IDL holds annual distributor’s award; reintroduces Bull Dry Gin, Derok

Intercontinental Distillers Limited (IDL), a leading spirits company and makers of Chelsea Dry Gin and Veleta Fruit Juice among others held its annual distributor’s award for the year ending October 2017.

The award which took place in Abeokuta, Ogun State is designed to reward distributors of the company’s products who excelled within the course of the financial year. The event saw Mrs. Yemisi Adewusi, Managing Director, YTT Distribution Limited and wife of popular film maker Gbenga Adewusi emerge the company’s overall best distributor. Emma Ogbata & Sons came in the second place, while Ogbohu Enterprises took the third place position.

Kano State Government spends N208m to empower Tea Sellers

Kano State Governor, Abdullahi Ganduje said that his administration has spent N208 million ($573,000) to empower 5,200 tea sellers in the state.

The announcement was made on Saturday during an empowerment programme at the Government House, Kano.

The governor said that the beneficiaries were selected from 484 wards in the 44 local government areas in the state.

Kebbi State seeks partnership with FrieslandCampina WAMCO on dairy development

As part of efforts to boost internally generated funds and improve the lives of its farmers, the Kebbi State Government has sought the assistance of dairy giant FrieslandCampina WAMCO, makers of Peak and Three Crowns milk, to explore the potential for livestock breeding, local sourcing and development in the state.

The Governor of Kebbi State, His Excellency Senator Abubakar Atiku Bagudu paid a courtesy visit to the dairy maker on Thursday, 9th November 2017.

9ja Café Rhum makes its debut in the Nigerian market

Grand Oak Limited, a leading marketer of alcoholic spirits and non-alcoholic brands have rolled out 9ja Café Rhum, its newest brand into the Nigerian market.

According to the brand handlers, 9ja Café Rhum is proudly Nigerian liquor made from 100% handpicked coffee beans, sucrose and matured rum for Nigerians. The driving philosophy of the brand is to encourage Nigerians to indulge their passion for the things they enjoy, do great things and rediscover who they truly are.

The new drink was unveiled recently at the ongoing International Tradefair, at the Tafawa Balewa Square, Lagos and was attended by key distributors across the country, newsmen, customers and other stakeholders.

Nestle Nigeria commits to increasing use of local raw materials

Nestle Nigeria Plc, has reiterated its commitment to growing the economy by simplifying its ingredients list and using more local raw materials.

The firm has also set a goal to source only eggs from cage-free hens for all its food products globally by 2025.

Guinness Nigeria takes Smirnoff X1 on road tour to boost sales

Guinness Nigeria Plc, said it is resolved to boosting sales of its Smirnoff X1 brand by taking it on a nationwide road tour.

The company said that it has expanded its offerings by going into the local manufacture of spirits, adding that it recently launched additional brands such as Smirnoff X1 Intense Chocolate Vodka, and Gordon’s Dry Gin with Moringa Citrus Blend, while it has also started producing brands like McDowell’s, after obtaining distribution rights from Diageo’s United Spirits Limited.

Maltonic is back in the market after six years absence

Maltonic, a malt drink originally produced by Sona Breweries is back in the market after six years absence.

The brand first made its debut in 1986 as a drink fortified with vitamin C, the company said in a statement.

The drink went dormant in 2011 after the sale of Sona Breweries beer assets to Nigerian Breweries Plc. The ownership of Maltonic was transferred to Euro Global Foods and Distilleries Limited, a unit of Sona Group.