Prices of soft drinks rise amid FX woes, inflationary pressure

Prices of soft drinks are on the rise as the industry continues to grapple with the fallout from macroeconomic headwinds induced by the drop in oil price. Nigerian Bottling Company (NBC), the More »

How brewers are selling beer with folklore

As Nigeria’s recession deepens and consumers pockets are squeezed, majority of those still drinking have shifted their beer preferences to value or low cost brands. Nigerian Breweries Plc, the country’s leading brewer More »

Category Archives: News

Trophy Lager raises a glass for the Super Eagles in new ‘RaiseATrophy’ campaign

Trophy Lager beer, a brand of International Breweries Plc, the Nigerian unit of AB InBev, has unveiled a new campaign, #RaiseATrophy, aimed at supporting the Super Eagles at the ongoing 2018 World Cup in Russia.

As part of the campaign, the beer brand unveiled the biggest World Cup trophy monument built with Trophy cans at the National Stadium in Lagos on 14th June.

FG, 10 States agree to set up ranches to end herder, farmer clashes

The Federal Government announced on Tuesday it has agreed with 10 states to set up ranches to end the constant herder and farmer crisis in the country.

The Secretary of the National Economic Council National Livestock Transformation Plan (NEC) Sub-Committee, Dr. Andrew Kwasari, said the Federal Government and states would spend N70bn in the first three years of the pilot scheme, adding that N179bn would be spent over a 10-year period on the National Livestock implementation.

GSK weighs selling Horlicks

Global food and beverage giants are scrambling to outbid each other for GlaxoSmithKline’s Horlick health nutrition business amid a review announced by the UK-based company, including options to sell some nutrition brands such as Horlicks.

Coca-Cola, Nestle and Kraft Heinz are said to be among the companies bidding for the 145 year old brand, with Coca-Cola said to be the front runner with a £3bn (US$4bn) offer.

According to a report by Reuters in March, the most enticing asset up for sale is GSK’s 72.5% stake in its Indian subsidiary GlaxoSmithKline Consumer Healthcare. The sources said the stake was worth $3.1 billion at current market prices but GSK wanted a premium in any sale.

‘There is no fake Pepsi in circulation’ – Seven-Up Bottling Co.

Seven-Up Bottling Company, the bottlers of Pepsi-Cola in Nigeria has denied there is a fake Pepsi in the market.

The manufacturer which also bottles Mirinda and Mountain Dew soft drinks among others explained that the Pepsi-Cola in white caps which is what has been the source of concern to consumers is genuine and the same with the Pepsi packaged in blue caps.

Speaking further, the firm revealed that economic hardship in the country compelled it to switch to white caps when the cap suppliers could not get imported materials to make blue caps. The white caps are used as a temporary measure until the manufacturer can supply the blue caps.

Star Lager unveils ‘Limited Edition’ bottles in support of the national team

Star Lager Beer, the official beer of the Super Eagles, has officially launched limited edition bottles of the famed brand wrapped with a new refined look that looks like the much-celebrated Super Eagles jersey.

The football inspired bottles carry the bold Star crest with a backdrop of green and white on the front, representing the colours of Nigeria and the national team.

Hollandia launches Soya milk in 100ml sachet

Hollandia Soya Milk, a brand from the stable of Chi Limited has unveiled a new 100ml sachet, as part of efforts to reach more consumers by providing more choices.

The product was initially only available in 315 reseal able Tetra Pak.

According to the firm, the move is meant to deliver value by making the product more affordable and accessible while offering the nutritious benefits of soya milk.

“Evident in the 100ml sachet pack design is the brand’s traditional strong blue colour combination along with an assortment of small icons that typify various sporting activities – an effort by the brand to resonate with health-conscious consumers keen on a daily nutritional soya milk drink for an active lifestyle and healthy heart devoid of a cholesterol build-up,” said the company

Entries for 10th Edition of Nigerian Breweries Golden Pen Awards opens

Entries for the 10th edition of Nigerian Breweries Golden Pen Awards got underway on Wednesday, 13 June 2018 as the company began accepting applications from participants.

According to the company, entries for the awards will end on Friday 13 July 2018.

Int’l Breweries restructures its board; appoints new Chairman, Managing Director, others

International Breweries Plc (“IB Plc”), the Nigerian unit of Belgian brewer AB InBev announced on Tuesday the restructuring of its Board of Directors to reflect the merged entity of Intafact Beverages Limited, Pabod Breweries Limited and IB Plc.

The Board at its meeting of 11 June, 2018 appointed his Royal Majesty, Igwe Nnaemeka Alfred Achebe CFR, MNI as its new Chairman, replacing Mr. Sunday Omole who recently stepped down as chairman of the Board following the merger of the three companies.

Niger State Government issues blanket ban of sale and consumption of alcohol

The Niger State government has withdrawn licenses issued to liquor dealers in the state because of what it describes as the refusal of liquor dealers to follow guidelines set by the government for the sale of liquor.

The Niger State Liquor Licensing Board, the body that regulates sale and consumption of alcohol announced the outright ban in a statement signed by its chairman, Malam Muhammad Shafii.

AB InBev withdraws funding for alcohol study as industry’s influence is questioned

The world’s largest brewer, Anheuser-Busch InBev (AB InBev) said it is withdrawing its financial support for a controversial study that will look into whether there are any health benefits to drinking alcohol in moderation.

The ten-year long clinical study which was announced last year had the financial support of the alcohol global heavyweights such as Diageo, Pernod Ricard, Heineken, Carlsberg and AB InBev.

According to the New York Times, the total amount so far raised by the drinks companies for the study is $66 million, of which AB InBev gave $15.4 million.