Prices of soft drinks rise amid FX woes, inflationary pressure

Prices of soft drinks are on the rise as the industry continues to grapple with the fallout from macroeconomic headwinds induced by the drop in oil price. Nigerian Bottling Company (NBC), the More »

How brewers are selling beer with folklore

As Nigeria’s recession deepens and consumers pockets are squeezed, majority of those still drinking have shifted their beer preferences to value or low cost brands. Nigerian Breweries Plc, the country’s leading brewer More »

Category Archives: New Products

Coca-Cola Nigeria quietly launches new 60cl bottle

The battle in the carbonated soft drinks (CSD) market is about to get more intense, as Coca-Cola, the leading soft drinks company in Nigeria by market size has quietly introduced a new 60cl bottle of its famed brand to the market.

The new 60cl Coke bottle, which comes in a white cap contains 20% more fizz and is a direct challenge to the new entrant in the market, BIG Cola, from AJEAST Nigeria Ltd, a subsidiary of AJE Group of Peru, which made its foray into the Nigerian market in October 2015, with offers of 65cl bottle of its cola brand for N100, when others were offering 50cl for the same price.

Promasidor unveils two new infant baby formulas at Breastfeeding Symposium

Promasidor Nigeria Limited, maker of Cowbell milk among other products has introduced two new infant milk formulas to the Nigerian market – Cowbell Tina 1 and Cowbell Tina 2.

The products were unveiled at a Breastfeeding symposium organized by the company and titled “The Nutrition Wisdom of Infant Feeding Choices”. The event was held at the Civic Centre, Victoria Island, Lagos.

BM Whisky bonds with Polo Club

BM Whisky, a premium whisky brand from the stable of Grand Oak Limited, a leader in the wine and spirits market in Nigeria has partnered with Lagos Polo Club to add spectacle to its Sticks and Balls tournament.

The tournament which was scheduled to hold on Saturday, November 7, had to be postponed due to the heavy downpour the previous day, which made the polo pitch in Ikoyi soggy and unsafe for the match.

Nunu Relaunches with ‘Grow Everyday’ Campaign | Signs Omoni Oboli as Brand Ambassador

Nothing can be more fun and exciting than watching young children play creatively with peers and even work together as a team to accomplish productive tasks, this feeling was what Nutricima brought to both parents and kids alike at the re-launch of its premium nutritional milk, Nunu.

CHI launches affordable handy Packs for Consumers

CHI Limited, makers of Chivita range of fruit juices have introduced a new handy Can Pack of their various juices into the market.

According to the Managing Director, CHI Limited, Deepanjan Roy, “the new and attractive 315ml can pack has a genuine consumer appeal and the feedback from the market has been fantastic. At the cost of N100, we are confident that the affordability, accessibility and convenience of this trendy, handy and On-the-Go Can packs would ensure that our consumers continue to get the same refreshing taste and nourishment”.

Is Indonesia a market template for AJE Group in Nigeria?

AJEAST Nigeria Limited, a subsidiary of AJE Group, a Peruvian soft drink producer, with footprints in 20 countries and last year, was ranked 21 of all soft drink makers globally by Euromonitor, with sales of about $2bn, made its debut in Nigerian in October.

At the launch of the BIG Cola brand and its variants (Cola, Lemon, and Orange) at their production facility in Agbara Industrial Estate, Mr. Theo Williams, Country Manager for AJE said, “The focus is about consumers, AJE in Nigeria is to offer BIG for everybody, we are giving more for less. We want to ensure that consumers get something affordable that they can share with families and friends.

Nigerian Breweries officially unveil Strongbow Apple Cider

It was all fun and excitement Thursday night at the Ikeja City Mall, as Nigerian Breweries officially unveiled its newest premium beverage brand, Strongbow apple cider, a ready-to-drink beverage made from apple cider. Strongbow is a product of the United Kingdom but is owned by Heineken NV.

Strongbow would be the first bottled in Nigeria cider drink to hit the Nigerian market. At the launch of the new drink at the car park of Ikeja City Mall, Nigeria Breweries took attendees on an experiential journey on the step-by-step process of making Strongbow.

Nigerian Breweries Plc Introduces First Ever Locally Brewed Apple Cider, Strongbow

It is certainly exciting times in the Nigerian Beverage industry. Strongbow Apple Ciders, the world’s biggest and most popular cider brand is set to enter the Nigerian market this month courtesy Nigeria’s leading brewing company, Nigerian Breweries plc.

Commenting on the product launch, Senior Brand Manager, Strongbow, Ngozi Nkwoji said, “Strongbow is an alcoholic drink that is globally popular and that Nigerians will love, especially those who want to try something new.

Consumers excited as Nigerian Breweries re-brands ‘More Lager Beer’

Consumers in Benue State and its environs have welcomed the re-launch of ‘More Lager Beer’, brewed by Nigerian Breweries in its Makurdi plant.

The consumers expressed their views at the consumer experience event held for the brand at Goddies Bar in Makurdi, the Benue State capital. The event was to formally re-introduce the brand that now has a new look and a new taste experience for consumers.

Kasapreko makes a splash with launch of two new flavours

Kasapreko, the Ghanaian company that brought us the very popular Alomo bitters has launched two new tastes, Kalahari bitters and Carnival strawberry.

The launch was on Friday, the 26th of June, at an event at Club Escape in Victoria Island, Lagos.

Personalities and dignitaries from the entertainment industry graced the occasion. Among them were Ruggedman, Chuddy K, Weird MC, Rayce, Stunna Gee, JJC Skillz, Mbryo, Bond (Phyno’s manager), Destiny (Olu Maintain’s manager), N6 (OAP Cool FM), Femi TeeHigh, Olisa Adibua.