Prices of soft drinks rise amid FX woes, inflationary pressure

Prices of soft drinks are on the rise as the industry continues to grapple with the fallout from macroeconomic headwinds induced by the drop in oil price. Nigerian Bottling Company (NBC), the More »

How brewers are selling beer with folklore

As Nigeria’s recession deepens and consumers pockets are squeezed, majority of those still drinking have shifted their beer preferences to value or low cost brands. Nigerian Breweries Plc, the country’s leading brewer More »

Category Archives: New Products

Is Indonesia a market template for AJE Group in Nigeria?

AJEAST Nigeria Limited, a subsidiary of AJE Group, a Peruvian soft drink producer, with footprints in 20 countries and last year, was ranked 21 of all soft drink makers globally by Euromonitor, with sales of about $2bn, made its debut in Nigerian in October.

At the launch of the BIG Cola brand and its variants (Cola, Lemon, and Orange) at their production facility in Agbara Industrial Estate, Mr. Theo Williams, Country Manager for AJE said, “The focus is about consumers, AJE in Nigeria is to offer BIG for everybody, we are giving more for less. We want to ensure that consumers get something affordable that they can share with families and friends.

Nigerian Breweries officially unveil Strongbow Apple Cider

It was all fun and excitement Thursday night at the Ikeja City Mall, as Nigerian Breweries officially unveiled its newest premium beverage brand, Strongbow apple cider, a ready-to-drink beverage made from apple cider. Strongbow is a product of the United Kingdom but is owned by Heineken NV.

Strongbow would be the first bottled in Nigeria cider drink to hit the Nigerian market. At the launch of the new drink at the car park of Ikeja City Mall, Nigeria Breweries took attendees on an experiential journey on the step-by-step process of making Strongbow.

Nigerian Breweries Plc Introduces First Ever Locally Brewed Apple Cider, Strongbow

It is certainly exciting times in the Nigerian Beverage industry. Strongbow Apple Ciders, the world’s biggest and most popular cider brand is set to enter the Nigerian market this month courtesy Nigeria’s leading brewing company, Nigerian Breweries plc.

Commenting on the product launch, Senior Brand Manager, Strongbow, Ngozi Nkwoji said, “Strongbow is an alcoholic drink that is globally popular and that Nigerians will love, especially those who want to try something new.

Consumers excited as Nigerian Breweries re-brands ‘More Lager Beer’

Consumers in Benue State and its environs have welcomed the re-launch of ‘More Lager Beer’, brewed by Nigerian Breweries in its Makurdi plant.

The consumers expressed their views at the consumer experience event held for the brand at Goddies Bar in Makurdi, the Benue State capital. The event was to formally re-introduce the brand that now has a new look and a new taste experience for consumers.

Kasapreko makes a splash with launch of two new flavours

Kasapreko, the Ghanaian company that brought us the very popular Alomo bitters has launched two new tastes, Kalahari bitters and Carnival strawberry.

The launch was on Friday, the 26th of June, at an event at Club Escape in Victoria Island, Lagos.

Personalities and dignitaries from the entertainment industry graced the occasion. Among them were Ruggedman, Chuddy K, Weird MC, Rayce, Stunna Gee, JJC Skillz, Mbryo, Bond (Phyno’s manager), Destiny (Olu Maintain’s manager), N6 (OAP Cool FM), Femi TeeHigh, Olisa Adibua.

NB extends its ‘Star’ brand with the launch of ‘Star Triple X’

As competition heats up in the beer segment of the alcohol beverage market, Nigerian Breweries has unveiled a brand extension of its flagship beer, Star. The new beer is called ‘Star Triple X’.

Star Triple X is the result of a painstaking research embarked upon by Star lager beer; which had the brand asking consumers what more it could do for them. Consumers echoed that they wanted “extra”. Star “listened” and then responded with Star Triple X.

Black Iguana, American ready-to-drink margarita blend enters the Nigerian market

They call it the Black Iguana, a premium ready-to-drink wine-based margarita cocktail manufactured in the United States with variants in lime, strawberry flavor, peach, coconut and Pina flavour.

Speaking at a media parley at the Protea Hotel, Ikeja, the President and Founder, DGI Beverages, manufacturers of Black Iguana margaritas, Mr. Earl Castor stated that the brand is a ready-to-drink refreshing beverage that does not require any mixer, blender or concoction.

‘Top More Ginger Ale’ health drink enters the Nigerian market

EECON Global services Ltd, a marketer and distributor of global beverages such as ‘Lion Club Energy drink’ has just introduced ‘Top More Ginger Ale’ drink into the Nigerian market.

According to the company, ‘Top More Ginger Ale’ is made from natural herbal supplements such as Ginseng and Ginger extracts. Herbal extracts are said to assist in the overall stimulation and anti-inflammatory effects of human body functions.

Valmont Premium Table water enters the market

Giant Beverages Limited, a Lagos based company and a new entrant in the beverage industry has just unveiled Valmont, super-premium bottled water brand.

The company is of the resolve that Nigerian brands join the league of internationally renowned brands. Ayo Afolabi, General Manager of the company said that a brand is a mark of quality which is a key characteristic of the company.

He added that Valmont is produced to attain a super-premium brand status in taste, look and feel. “Our water is produced to the best of international standards. It goes through our ultra-purification processes without being exposed to air until it enters our unique bottles, thus preserving its freshness and purity. It is called Valmont for its strong, rich, luxurious and sophisticated background.

Diageo unveils Smirnoff Ice Double Black with Guarana

Smirnoff, a name synonymous with the best in vodka, from the stables of Diageo brands Nigeria, has unveiled a new variant called Smirnoff Ice Double Black with Guarana amid fanfare.

The Double side party was held at the most unconventional of places, a thriving auto workshop turned into a party venue.

Arriving at the party located in Lagos, guests were eager to experience a different type of fun holding a party at the most unusual of places, an auto workshop.