Coca-Cola Nigeria to host second edition of ‘Customer Appreciation Week’

Coca-Cola Nigeria Limited has announced it will host the second edition of its annual Customer Appreciation Golf Tournament as part of its global Customer Appreciation Week, to celebrate and acknowledge its loyal customers across Nigeria.

According to the beverage giant, the golf tournament will be held across three cities in Nigeria – Lagos, Ibadan and Abuja, and will be attended and contested by key stakeholders, distributors, customers and the media. There will be six winners emerging from the well contested 18 hole tournament for customers. The winners will get to travel on an all-expense paid trip to Mauritius to participate in the AfrAsia Mauritius Open Pro-Am Tournament in November.

Commenting on the planned activities, Head of Public Affairs and Communications, Coca-Cola Nigeria, Nwamaka I. Onyemelukwe, said “We are conscious of the role strategic customer relationship plays in any successful business enterprise and how it delivers a huge boost to any company’s competitive advantage. The Customer Appreciation Week is in line with our vision to collaborate and appreciate partners, inspiring moments of optimism and happiness using customer activities and rewarding engagements.

“We started this tournament in Lagos State about a year ago, to appreciate our customers and we got a lot of positive reviews. This year, we have expanded the tournament to three cities; Abuja, Ibadan and Lagos and we are happy to sponsor six winners to Mauritius as a result”.

Speaking further, Mrs Elizabeth Abiodun-Toki, Managing Director, Datof Golden Heritage Limited highlighted the importance of the event to key customers like her. “Coca-Cola continues to show us their immense gratitude. I have been a distributor of Coca-Cola since 1989 and they will always have my support. I am very proud of Coca-Cola for their growth over the years. My hope is that the company continues to host exciting events like this and we look forward to having a bigger and better competition in the coming years.”

Coca-Cola continues to take several steps in strengthening its presence in the Nigerian market. The Customer Appreciation is one of the many ways to express gratitude to customers across the country. The Customer Appreciation Week that started many years ago, is a unique period when service organizations and global agencies extol the patronage and loyalty of their esteemed customers by introducing several unique and special activities to appreciate them. It is celebrated annually and has grown into a global event.

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