Heineken introduces limited edition world labels in Nigeria

Heineken brand, the world’s most international premium lager beer has launched a limited edition world label in the Nigerian market. The initiative which is billed to run from June 2018 to 31st August 2018 is meant to celebrate the brand’s presence in 192 countries.

The Heineken innovative launch which is meant to build some excitement around the brand partnered with Shazam app, an image recognition technology which identifies music, movies, advertising and television shows, based on short sample played. Heineken used it to create a consumer engagement experience for the world edition bottles.

Speaking on the initiative, the Marketing Director, Nigerian Breweries Plc, Franco Maria Maggi, said “We are excited to launch this campaign here in Nigeria. We are extremely proud of our international achievements and this is our little way of celebrating this landmark achievement with all our customers.”

Explaining further how the consumer can utilize the app, Senior Brand Manager, Heineken, Obabiyi Fagade, said “Consumers can scan the bottle labels with the Shazam app to get a sneak peek video experience of that particular country. Consumers are then rewarded with points for every country unlocked on the Heineken bottle with the Shazam app.”

“Users who have watched the most videos and acquired a large number of points at the end of the week will win goody bags from Heineken and a chance to win an all-expense-paid trip to Amsterdam or 3 other European countries,” he said.

Restating similar feelings, Portfolio Manager, International Premium Brands, Tokunbo Adodo said: “We understand that this is an internet savvy generation. I am proud of what we’ve been able to accomplish here and we can’t wait to see our customers unlock new countries as they scan the bottles.”

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