Daily Archives: February 8, 2018

Heineken drives brand equity in Nigeria, other African markets

Heineken says it has gained more brand equity in Nigeria and is looking to achieve same in 15 other African markets through investments in the brand.

The company said it had also increased its share of the beer market following the launch of a new commercial- Villager.

The 58 seconds commercial featured Jidenna Mobisson, the Nigerian born international act. The commercial is the brand’s first glocalized commercial and first Nigerian campaign.

The company said in a statement that it is in the process of rolling out the same commercial in 15 other African markets where it has presence.

FG mulls tariff increase on alcohol, cigarettes

The Minister of Finance, Mrs. Kemi Adeosun has recommended increasing tariff rates on alcohol and tobacco products with implications on their health effects as well as a means of raising revenue.

Adeosun added that her recommendation is in line with the implementation of the ECOWAS common External Tariff (CET), one of the instruments of harmonizing member states to strengthen its Common Market agreed upon on 25th October 2014.

Promasidor Nigeria joins the evaporated milk segment, launches Cowbell Evap Milk

Promasidor Nigeria Limited, the maker of Cowbell Milk, Onga seasoning and other products has unveiled a new addition to the Cowbell family, Cowbell Evaporated Milk.

The company said it is part of its quest for the wellbeing of Nigerians and to reinforce its flagship proposition as well as drive awareness initiatives for complete healthy breakfast.

Unveiled via its social media twitter handle to newsmen in Lagos, the company said that its customers deserve the best.