FIFA, Coca-Cola kick-off World Cup Trophy Tour

FIFA World Cup Trophy Tour by Coca-Cola flagged-off on Monday with an official launch ceremony in London, with former FIFA World Cup winners Sir Geoff Hurst of England and Andrea Pirlo of Italy on hand to send the FIFA World Cup Trophy on its worldwide journey.

The global tour which is in partnership with Coca-Cola will visit 91 cities, in 51 countries and six continents, giving thousands of football fans the chance to experience football’s most coveted prize. The trophy will be in Nigeria on 7th March, with a first stop in Abuja between 7 – 8th March and continuing on to Lagos between 9 – 10th March 2018.

According to FIFA, this is the same trophy that will be presented to the winning country of the tournament in July.

The event marks the fourth time in history that FIFA and Coca-Cola have partnered to bring the Trophy Tour to the world.

“As football fans around the world gear up for the 2018 FIFA World Cup, we want to make sure they are ready for all of the emotions that this summer’s tournament will bring,” said Ricardo Fort, Vice President of Global Sports Partnerships, The Coca-Cola Company.

“The Trophy Tour will give fans everywhere a taste of the excitement that’s to come, not to mention a once-in-a-lifetime chance to see the Trophy for themselves.”

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