Nigerian Breweries raises the stakes; launches ‘Stella Lager’ for the premium beer market

Nigerian Breweries Plc, on Wednesday unveiled a new premium Lager beer, “Stella”, to give new energy to the consumer beer market.

The launch which took place at the Grand Ballroom of Eko Hotels & Suites, Victoria Island, Lagos, was graced by a room full of key stakeholders and consumers including representatives from the brewer itself, including its Marketing Director, Franco Maria Maggi; Sales Director, Hubert Eze; Portfolio Manager, Premium Lager Brands, Tokunbo Adodo; and Brand Manager Global Brands, Oreoluwa Kolawole, amongst others.

Speaking at the introduction of the new brand, Maggi said, that the company is passionate about delivering quality and consistent value to its customers.

“Nigerian Breweries is passionate about delivering quality and consistent value to our consumers. We are excited by the wide acceptance our products continue to receive amongst consumers. Over the years, we have worked hard to earn the trust of our consumers, introducing Stella Lager Beer is our way of assuring millions of beer lovers that we will continue to innovate to deliver superior products and value to them at every ask.”

L-R: Marketing Director, Franco Maria Maggi; Brand Manager Global Brands, Oreoluwa Kolawole; Sales Director, Hubert Eze; and Portfolio Manager, Premium Lager Brands, Tokunbo Adodo, all of Nigerian Breweries Plc at the unveiling of Stella Lager Beer on Wednesday, 6th December 2017 in Lagos

Stella traces its roots to 1897, crafted by Belgian brew masters. NB notes that the new lager is a product of very innovative and unique brewing technique, with the finest malted barley, high quality hops, and the best quality water coming together to make this new offering.

The company adds that Stella Lager is original and unconventional in its recipe, brewing process and taste. It is also unique for its name, its great quality and premium heritage. It delivers a refined and consistently smooth lager taste with intense refreshment and is the preferred choice for upwardly mobile, knowledgeable and confident young Nigerian men with genuine sense of self in a world buzzing with many loud and conflicting voices.

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