Daily Archives: October 6, 2017

NBC launches ‘Youth Empowered’, a skills acquisition scheme for Youths

The Nigerian Bottling Company Limited (“NBC”), makers of Coca Cola soft drinks, has unveiled a fresh programme aimed at harnessing the latent potential of youths.

Tagged “Youths Empowered,” the NBC said the programme was a life-changing opportunity for Nigerian youths in the age bracket of 18 to 30, to nurture, grow and showcase their vital life, business skills through training, mentorship and access to an array of contents that would help them stand out in their chosen fields of endeavour.

Guinness Nigeria N40bn Rights Issue oversubscribed

Guinness Nigeria Plc, said on Wednesday that its share sale to existing shareholders to raise N39.7bn ($126m) was oversubscribed by 16%.

The Nigerian subsidiary of drinks maker Diageo Plc said it sold five shares from the company for every 11 held by shareholders, at N58 naira per share.

Lagging sales in core brands crimp PepsiCo’s 3Q sales

Soft drinks giant PepsiCo said on Tuesday that a focus on healthier and low-calorie drinks may have hurt third quarter sales.

The company’s CEO Indra Nooyi said that the company stocked shelf space with more of its newer, low-calorie drinks and spent too much on marketing promoting them at the expense of its core brands such and Pepsi and Mountain Dew.

PepsiCo, like all soft drinks companies have been playing a balancing act to reformulate its portfolio to reflect changing consumer tastes towards healthier, low-calorie beverages and away from high-calorie drinks. So the company has to weigh between growth of its newer low-calorie drinks and defending its position as the bulk of the firm’s beverage sales still come from its core brands –Pepsi and Mountain Dew.