East African Breweries to build new brewery in Kenya

East African Breweries Limited (EABL), Kenya’s largest brewer and a subsidiary of Diageo Plc, announced on June 28, 2017 an ambitious plan to build a new state-of-the-art brewery in Kenya.

The plan which was announced by Kenyan’s President, Uhuru Kenyatta at a State House function was joined by Diageo’s chief executive officer, Ivan Menezes and Diageo’s Africa President, John O’Keeffe, among other government dignitaries.

Menezes said that the brewery which is being built in Kisumu, Western Kenya at a cost of 15bn Kenyan shillings ($150m) will mark an exciting new stage in EABL’s ambitious plans for beer in Kenya and East African region.

He noted that the new brewery will produce Senator Keg, EABL’s flagship beer made from locally sourced sorghum to serve the growing demand of the lower end of the beer market.

East African Breweries Limited (EABL) is East Africa’s largest brewer serving markets in Kenya as well as neigbouring Tanzania, Uganda, South Sudan, and Burundi.

The new brewery which will be officially flagged-off in an announcement on July 16, 2017 is expected to become operational within the next 18 – 24 months.

The investment considered the single largest in decades in Kenya is expected to create 100,000 direct and indirect jobs to support its expansive value chain. It is also expected to employ 15,000 sorghum farmers and enhance EABL’s commitment to Kenya’s domestic value chain and the sourcing of local ingredients.

You may also like:

Leave a Reply

Your email address will not be published. Required fields are marked *