Daily Archives: April 27, 2017

South Africa’s Distell acquires 75% stake in Cruz vodka

South African wine and spirits producer Distell Group announced on Monday it had acquired a 75% stake in Cruz Vodka from Blue Sky Brand Company, a South African family owned firm with the global rights to distribute the brand.

Distell did not disclose how much it paid for the brand except to say that it is the “fastest growing luxury imported vodka in South Africa”. The firm added that premium-vodka category was one of the fastest growing spirits categories in South Africa and that it was expected to continue growing strongly.

Distell is known for its cider brands, Savanna and Hunter’s Dry as well as Amarula liqueur, among others.