Ajeast rolls out Big Volt Energy Drink
Ajeast Nigeria Limited, makers of Big Cola soft drinks have introduced yet another brand into the Nigerian market called – Big Volt Energy Drink.
At the unveiling of Big Volt in Lagos recently, Theo Williams, Country Manager, Ajeast Nigeria Limited, said that Big Volt is locally produced, and that consumers would have a viable alternative to existing foreign brands.
“Big Volt Energy Drink, is part of AJE Nigeria’s aim and objective to pay back to the community and country at large that we have lived in by offering the best value for money that this country has ever seen. The directors and staff of this company have only one objective and that is to serve the soft drink consuming public with a viable alternative.”
Williams explained that the company was not likely to produce the new drink in cans due to cost. However, he feels confident that Nigerians would embrace the new drink because of price and quality.
He added that Big Volt which comes in 65cl PET bottle is the largest energy drink in Africa, but noted that it wasn’t the largest in the world as there is a 1 Litre product in America. However, he was confident that Nigerians would find other uses for the drink as mixers.
To unveil the product, the company organized a boat ride on the Lagos Lagoon for its distributors. Williams promised them 20% discount for the purchase of the new drinks.