Nestle buys Egypt’s Instant Coffee firm

Nestlé SA announced that it has acquired Egyptian Coffee firm Caravan Marketing Company SAE, which makes instant coffee brand Bonjorno, among others.

The terms of the transaction was not disclosed.

Caravan was started in 2003 as a marketing and distribution company and has since grown to include its own brands.

In the last five years, Nestlé has made significant investments in manufacturing and distribution facilities in Egypt at nearly one billion Egyptian pounds ($53m).

The acquisition will capitalize on the complementary strengths of the two brands Nescafe and Bonjorno, accelerating the development of the soluble coffee market in Egypt,“ said Yasser Abdulmalak, chairman and CEO of Nestle Egypt said.

The combined company will utilize Nestlé strong marketing and innovation capabilities with Caravan’s distribution model and significant retail presence.

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