Guinness Nigeria, FRSC flag-off Responsible Drinking Campaign

Guinness Nigeria Plc and the Federal Roads Safety Corps (FRSC) have kicked-off their annual ember months ‘Responsible Drinking Campaign’, counseling consumers against drink driving.

Speaking at the start of this year’s campaign at the Ketu Motor Park in Lagos, the Managing Director of Guinness Nigeria Plc, Mr. Peter Ndegwa, urged motorists to drink responsibly and act as ambassadors of responsible drinking during this festive period and beyond.

Ndegwa commended the FRSC for the critical role they play in reducing accidents and keeping the motor ways safe for all road users.

L-R FRSC Sector Commander, Lagos state, Hyginus Omeje; Managing Director, Guinness Nigeria Plc, Mr. Peter Ndegwa handing out a Responsible Drinking flyer to a motorist and Corporate Relations Director, Guinness Nigeria Plc, Sesan Sobowale during the flag-off of the 2016 Guinness FRSC Ember months campaign at the Ketu Garage in Lagos

L-R FRSC Sector Commander, Lagos state, Hyginus Omeje; Managing Director, Guinness Nigeria Plc, Mr. Peter Ndegwa handing out a Responsible Drinking flyer to a motorist and Corporate Relations Director, Guinness Nigeria Plc, Sesan Sobowale during the flag-off of the 2016 Guinness FRSC Ember months campaign at the Ketu Garage in Lagos

Also speaking at the event, the Corps Commander, Lagos Sector Command of the Federal Roads Safety Commission, Mr. Hyginus Omeje thanked Guinness Nigeria for sustaining their partnership for the past nine years, while acknowledging the fact that road safety is a shared responsibility.

Using this year’s campaign theme, “Crash the Crash: Speed kills,” Omeje in his speech noted that driving under the influence was an underlying factor in some of the road traffic crashes recorded.

The Corps commander expressed gratitude to Guinness Nigeria for the donation of breathalyzers giving to the corps last year, which he said has been used extensively to carry out sobriety tests on motorists in various motor parks and major roadways around the state.

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