Nigerian Breweries Plc, said it has begun the ninth edition of the ‘Don’t Drink and Drive’ campaign in some parts of the country, in partnership with the Federal Road Safety Corps (FRSC).

In a statement released by the company, it said the programme, which began in the Federal Capital Territory, Abuja was part of its efforts to promote responsible consumption of alcoholic beverages among road users, particularly commercial drivers and riders.

“The campaign rally, which was held at Jabi Park, had a large number of commercial drivers as well as other stakeholders in the transportation industry in attendance,” the company said.

It quoted the Sector Commander of the FRSC, FCT, Mr. Sunday Oghenekaro, as saying that drink driving was responsible for a great percentage of preventable road crashes around the world. He therefore urged that drinking of alcohol should not be combined with driving or walking on the road. He advised drivers and other road users to drink responsibly.

Nigerian Breweries’ Government Affairs Manager, Abuja, Mrs. Adeola Odunaiya, said the ‘Don’t Drink and Drive’ campaign was part of the company’s sustainability agenda of ‘Brewing a Better World’ and a healthy lifestyle.