Beverage brands won big at the just concluded 2016 edition of the Advertisers Association of Nigeria Award (ADVAN) for Marketing Excellence.
While the top prize (Brand of the Year Award) went to Indomie Noodles, Coca-Cola was right behind in the second place in what was considered a closely contested race. Coke won six trophies at the annual event including first place in Digital/Social Media Marketing, Innovation and Experiential Marketing.
The soft drink giant also won second place in New Brand/revitalization/extension category.
However, the surprise of the evening went to Grand Oak’s Lord’s Dry Gin, which won a joint-second place with Airtel Smart Connect 2.0 in the highly competitive “Campaign of the Year” category. The top spot in that category went to Heinekens’ Shape Your City campaign. Lord’s Dry Gin was considered a surprise to industry watchers because it competed in a category with a lot of heavy weight big spenders, but more importantly, the brand was the only Nigerian owned Made-in-Nigeria brand that won any award at the event.
Head of Sponsorship, Airtel Nigeria, Opeyemi Lawal; Vice President, Brands and Advertising, Airtel Nigeria, Enitan Denloye while receiving the award for Campaign of the year from Iquo Ukoh at the ADVAN Awards for Marketing Excellence 2016
Other award winners included Life Progress Booster by Life Beer, which won the second place with Etisalat ETEP in the Corporate Social Responsibility (CSR) category. The Consumer Promotion Category award went to Guinness Nigeria Every Minute Made of Black campaign, while “33” Export Friendship Day came third.
While speaking at the event, guest speaker of the event and CEO Airtel Nigeria Mr. Segun Ogunsanya stressed on the need for brands to aggressively incorporate digital as a core part of their marketing communications strategy, adding that the digital media has the power to make or mar brands. “A video on YouTube can make or damage a brand,” he said.
Also during his speech, ADVAN President David Okeme urged government to work hand in hand with the private sector, because according to him that is the fastest way to get the country out of recession.