Nutricima Limited, the beverage unit of PZ Cussons Nigeria Plc has re-launched its premium nutritional milk, Olympic, as part of its effort to get Nigerians to take on a more active lifestyle.
As part of the re-launch, the brand will unveil its new look in the coming months in addition to a new nutrition proposition, ‘Active for Longer’ while still retaining its promise of quality nutrition and low cholesterol content.
Speaking to the media at the company’s headquarters in Ilupeju, Mr. Kalyan Bandyopadhyay, Marketing Director, Nutricima, said that the newly improved Olympic Nutri-Active milk is a demonstration of the company’s commitment to providing consumers with nutrients required to live a healthy and more active life.
According to him, “So many Nigerians work very hard and are actively engaged in one activity or the other, the new Olympic Nutri-Active is specially formulated to help consumers stay active all day long regardless of the nature of what they are engaged in.
As a company we understand that as much as people are disposed to an active lifestyle, the prevailing circumstances may cause them to be easily overwhelmed, tired or bow easily to anxieties, work stress and other pressures which can adversely affect their productivity, hence we are committed to helping the Nigerian consumers stay active and healthy at all times. With Olympic Nutri-Active, people have the option of having milk that contains all the essential nutrients they need to live a really active lifestyle and still not fret about their cholesterol level,” he concluded.
Explaining the reason for the shift and supporting Mr. Kalyan’s statement, Category Marketing Manager, Olympic, Raphael Agbaje, said, “Nigerians are perhaps the most active set of people in the world; it is commonplace to see someone embarking in one activity at every point. We realised that there is a need to celebrate this virtue, and also support consumers and help them achieve even more than they set out to.”
The company noted that the new Olympic Nutri-Active milk comes in single serve sachet, family refill pack and midi pack. It is specially formulated to keep the body active throughout the day providing 25% of the body’s daily protein requirement and 50% of daily requirements of calcium.