Competition in the full cream milk segment of the dairy sector is about to get even stronger with the launch of Jago Gold Full Cream Instant Whole Milk Powder by Sosaco Nigeria Limited.
The company which imports and repackages milk powder in different forms from its ultra-modern facilities in Lagos and Sango Ota, Ogun State said that it was targeting the premium segment of the milk powder market. According to the brand handlers, Jago Gold comes with key vital nutrients, Vitamins and Minerals that ensure strong and healthy growth.
Sosaco said that the new product is made from fresh cow’s milk and would be available in all popular pack sizes.
At the event to unveil Jago Gold Full Cream Milk, which held at the Sheraton Hotel, Ikeja on Saturday, September 3, 2016, the company re-launched its flagship brand, Jago D’lite, which now comes in a new, exciting and more appealing new pack design meant to reposition the Jago brand in the minds of consumers to retain their love and loyalty to the brand.
Speaking at the Trade Launch event, the Chairman of Sosaco Nigeria Limited, Francis Ogboro, explained that the new Jago Gold Full Cream Milk Powder offering is an answer to the clarion call sounded by Jago’s loyal customers, and is a product of intense research and deep consumer understanding.
“With the introduction of new Jago Gold, Jago Milk now has an offering for all segments of the packaged milk powder industry and affords our beloved consumers an opportunity to experience full cream instant whole milk powder like never before’’ he said.
Also speaking at the event, the Managing Director of Sosaco Nigeria Ltd, Shailesh Kumar, said that Jago as a brand will continue to address the needs of its consumers who come from all segments.
He further stated that one of the main aims of the brand is to continually find innovative ways of delivering the best to its consumers.
Kumar said, “All our products are focused on all round nourishment and exceptional taste which is why they are fully fortified with Vitamin A, D3, which contains essential vitamins and minerals to boost healthy growth.
“This is just another milestone towards our commitment to deliver a wide range of quality products to the consumers.”
He assured that the company would launch many more products under the Jago brand in the nearest future.