Progress Booster show moves to Owerri as Life Continental Lager Beer rewards 30 more entrepreneurs with N7.5m

L-R Chioma Chime, a winner from Life Continental Beers Progess Booster Show with the Senior Brand Manager, Regional Mainstream, Nigerian Breweries Plc, Mr. Funso Ayeni in Owerri

Life Continental Lager beer, a product of Nigerian Breweries Plc has moved its Progress Booster show to Owerri, the Imo State Capital, where 30 more entrepreneurs were rewarded with a total of N7.5m on its popular radio program, Life Progress Booster Show, a scheme designed to assist innovative businessmen and women in the Southeast of the country.

The presentation of prizes to the winners took place on Friday, 26 August 2016 at Mimi’s Bar, All Season Avenue, Owerri. At the event, 20 winners were selected on the radio program and another 10 were picked for their outstanding business proposals at the venue, all of which received N250,000 each for their business ideas. It would be recalled that earlier in June, the brand presented N7.5m to a different set of 30 winners in Enugu.

While speaking to guests at the event, Funso Ayeni, Senior Brand Manager, Regional Mainstream Brands, Nigerian Breweries Plc, said, “We believe in the strength and capacity of the people of the South-east to thrive even amidst hardship and a recession, but we also believe progress can only be achieved with support, especially for excellent business ideas. We have a lot of people with those wonderful ideas with us here today. So there is a need to connect with them to ensure they make progress with those ideas. That’s why the Progress Booster show was specially created for the people of the South-east.”

L-R Nkemkanma Nwobu, a winner from Life Continental Beers Progess Booster Show with the Senior Brand Manager, Regional Mainstream, Nigerian Breweries Plc, Mr. Funso Ayeni in Owerri

L-R Nkemkanma Nwobu, a winner from Life Continental Beers Progess Booster Show with the Senior Brand Manager, Regional Mainstream, Nigerian Breweries Plc, Mr. Funso Ayeni in Owerri

“We started with 50 winners in 2015, and this year, we are targeting 200 winners. So far, we have had 60 winners. We still have room to receive, select and support more viable business ideas,” he added.

Some past winners of the program who were at the event shared their experiences and achievements with the audience thanking Life Beer for supporting their businesses. They encouraged the new winners to make good use of the support given to them, and also pleaded with the audience to participate in the competition.

Other participants at the venue went home with various consolation prizes.

For inquiries about the programme please visit www.life-nigeria.com

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