Grand Oak fetes with Distributors as Lord’s Dry Gin gets a Makeover

Grand Oak Limited, a marketing and distribution company in the wines and spirits sector and a subsidiary of the Lexcel Group has re-launched one of its top brands, Lord’s Dry Gin.

The unveiling was at the company’s 2016 Distributor’s Conference, held recently at the Golden Tulip Hotel, Festac, Lagos.

The re-branded Lord’s Gin comes in a new bottle and more stylish packaging fit for consumers with a distinctive taste and classy style.

The company said the gin is made of exceptional international quality and has been in the market for 34 years.

Lord’s gin is being positioned as a premium brand and its handlers plan to increase advertising spend across the country to support the brand’s positioning. The new commercials will be seen on television, radio and the press in Nigeria’s three major ethnic languages – Yoruba, Igbo and Hausa.

Speaking at the re-branding, acting Managing Director of Grand Oak, Aare Fatai Odesile, said that Lord’s Dry Gin is unarguably the top proudly Nigerian gin brand that has consistently led other brands in the gin sector. “In line with its positioning, it is the only Nigerian top brand that comes with its own customized bottle. We consistently respond to consumers changing lifestyle and feel that the re-launch of Lord’s Dry Gin in a refreshing new bottle and attractive pack of Lord’s is timely,” he said.

Also speaking at the unveiling, the Brand Manager, Jacob Akaade explained that “the dry gin market in Nigeria is highly fragmented but can be divided into three segments, the value segment, the mixed price and the premium segment, where the international players are. Lord’s is positioned at the premium segment for discerning ladies and gentlemen,” he said.

Also at the event, the Category Manager, Amuwo Olayinka, noted that the brand has enjoyed leadership in the spirits market. He said that bars and hotels around the country use it for their cocktail mixes and it can be compared to international standard gin with London heritage. He added that the company came together with its international partners to re-launch the brand, which is meant to raise the bar in the Nigerian spirits market.

At the product re-launch, distributors bought over 10,000 cases of the re-branded dry gin which shows the strong acceptance of the brand. Speaking on the strong demand, Fatai Odesile said “It is a re-affirmation of the confidence in Grand Oak Limited. You see a brand like ours has given a lot of promises and our consumers can already testify to the quality of the brand,” he said.

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