Daily Archives: March 7, 2016

Diageo set to increase use of locally sourced raw materials in Nigeria to head-off headwinds

Diageo said it will increase its use of locally sourced raw materials in Nigeria in a bid to tackle current macro-economic challenges in the country.

Speaking to analyst during a conference call late last week, Diageo’s Africa President, John O’Keeffe, said he was “mindful of the short-term uncertainty” in Nigeria, which could lead to currency devaluation. Nigeria is facing one of its worst economic crisis in decades, with falling oil prices impacting everything from government revenue shortfalls to inflationary pressures and currency depreciation. The government has so far resisted pressures to devalue the naira.