Daily Archives: January 20, 2016

Coca-Cola unites all of its global campaign under one brand strategy – “Taste the Feeling”

Marking a significant shift in its marketing strategy, Coca-Cola, the iconic soft drink brand announced today that for the first time, all Coke trademarked brands will be united in one global creative campaign: “Taste the Feeling.”

Diageo revamps DrinkiQ.com to provide better nutritional and alcohol information to consumers about its brands

Diageo, the parent company of Guinness Nigeria Plc has just revamped its DrinkiQ.com website to provide consumers with great transparency about its products and help them make better informed decisions about alcohol as part of a balanced lifestyle.

The new website provides more enhanced information on nutrition, calorie and alcohol contents of its brands which includes a breakdown of calories, carbohydrates, protein, saturated fat, sugar, caffeine and sodium content.