UK arm of AB InBev reaffirms commitment to providing nutritional information for beer
AB InBev UK, has restated its commitment to providing full ingredient and nutritional information for its beers sold in the UK, reaffirming a European pledge made with other brewers last year.
Information will include energy values, fat and saturated fats, carbohydrates, sugars, proteins and salt.
Last year, European beer producers (AB InBev, Heineken, Carlsberg and SABMiller) agreed to list ingredients and nutritional information on beers.
AB InBev said that its commitment will go further as it will:
- Put full ingredient and energy information on primary packs
- Put ingredient and nutrition information (energy, fat, saturated fat, carbohydrats, sugars, proteins, salt) on non-refundable secondary packs
- Provide information for 100ml and per portion
- Provide complete list of ingredients, energy and further nutritional details online at tapintoyourbeer.com
The company said that the information would be made available this year and will cover at least 80% of the European beer volumes by 2017.
According to a recent consumer survey conducted in the UK by the brewer, less than one in five UK consumers said they were aware of calorie levels in beer.
About 35% said they actively look at calorie information on drinks, with the figure rising among 18 – 29 year olds.
Consumers said packaging, brand websites and online information were the best channels of communicating calorie levels, ingredients and nutritional info.
There have been calls by European governments, including the UK for labeling on alcoholic drinks.
Foods and beverages must follow the EU regulation on food information to consumers (FIC), but alcoholic drinks above 1.2% ABV are currently exempt from providing ingredients and nutritional information.