Guinness Nigeria Plc has announced the appointment of Mr. Emmanuel Egerton-Shyngle, as the national retail sales director, and Ms. Anne Maingi as the commercial effectiveness director with both appointments taking effect immediately.

A statement from the company on Tuesday said that Egerton-Shyngle was a sales director in Cadbury Nigeria Plc and was responsible for strategic market and business development, optimisation of the company’s route to market and effective distributor development.

It added that Egerton-Shyngle, who had a wealth of experience within the alcohol beverage industry and had worked in various commercial roles at Nigerian Breweries,  Fidson Nigeria as the general manager and at Cadbury as the sales director, and also had a stint in the United Kingdom financial industry.

According to the company, Egerton-Shyngle’s broad multi-functional and cross-industry experience as well as a track record of implementing team strategies will lead the field sales organisation and ensure delivery of the sales strategy in his new role at the Guinness Nigeria Plc.

Maingi also joined Guinness Nigeria from Unilever where she was Head of Modern Retail and Strategic Implementation. She will drive the sales effectiveness strategic lever of the commercial function, bringing on board a wealth of experience in the Fast Moving Consumer Goods industry.