Nigerian Breweries unveil world’s largest Gulder Promo poster amid fanfare

Nigerian Breweries Plc, makers of Gulder, the Ultimate Lager beer on Monday, August 24, 2015, unveiled the world’s largest Gulder promotion poster amid fanfare, pomp and pageantry at the Samuel Okpara Square in Enugu, Enugu State.

The program started with a cultural display by a group before the Managing Director of Nigerian Breweries, Mr. Nicolaas Vervelde kicked off the event.

He said “I am delighted to be in Enugu on yet another epochal occasion on behalf of Nigerian Breweries Plc, makers of Gulder – The Ultimate Lager Beer. I am also excited that Enugu State, which is home to our biggest brewery is also playing host as Gulder unveils another record breaker…”

The company used the opportunity to reward 125 journalists who participated in an endurance test to kick-off this year’s Gulder Ultimate Search, which begins in September.

Nicholas_Vervelde_Enugu_Gulder_Ultimate

Mr Nicolaas Vervelde, MD, Nigerian Breweries Plc

Mr. Nicolaas Vervelde said that the new poster was about 5,367 square metres and has already gone into the Guinness Book of World Records after beating the current record of 4.7m achieved in Kochi, India earlier on June 27, 2015.

Mr. Vervelde then recalled with affection that Enugu and the South East region has always played an important role for the company, starting with the Aba brewery that was built in 1957. The Southeast, he said has been a solid base to its operations and veritable home to its brands. “Our investments in the region have been that 4 of our 11 breweries are sited in the region (Aba, Awo-Omamma, Onitsha, and Ama).

He added that the company has the largest Sorghum malting plant in Africa sited in the region.

Since the first Gulder rolled-off the line in 1970, as Nigeria’s first lager beer packaged in a brown bottle, Gulder has blazed so many trails. It was the first beer to be packaged and sold in cans.

In 2014, Gulder was re-launched in a re-engineered beer bottle with a proud gold neck foil and bold shoulder-embossment, complemented by a new metalized body label with double side embossment.

At the unveiling of the poster, Enugu State Governor, Hon Ifeanyi Ugwuanyi thanked Nigerian Breweries for such an outstanding feat that is coming at the right time when the Rockefeller Foundation had announced Enugu as one of the most resilient cities in the world.

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One Response to Nigerian Breweries unveil world’s largest Gulder Promo poster amid fanfare

  1. paulicap chukwu says:

    i so much love the new look of the Gulder Ultimate beer, fantastic bottle GULDER ULTIMATE BEER, IGWE 1 NA OBODO. Nig

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