Nigerian Breweries invests N1bn in “More” brand
Nigerian Breweries Plc says it has invested N1bn this year towards upgrading the quality of “More” Lager Beer brand. “More” was acquired two years ago.
The company’s Corporate Affairs Adviser, Mr. Kufre Ekanem, made this known on Friday in Makurdi, Benue State.
“More” Lager Beer was purchased from the Benue State Government in 2013 by Consolidated Breweries Plc, which also was later acquired by Nigerian Breweries Plc in 2014.
Ekanem said the upgrade of the “More” brand would give consumers a new taste experience.
He said, “For us, the investment in upgrading our Makurdi brewery and enhancing the brand represents a bold attempt to showcase our commitment to the people of Benue State:
“As the brewery responsible for brewing “More” Lager Beer, a brand wholly produced with locally sourced raw materials, this investment totals over N1bn for 2015 alone.
“This highlights our confidence in the fundamentals of the local economy to provide the enabling macro-economic environment for businesses to thrive.”
Ekanem stated that the company had constructed several blocks of classrooms in some parts of the state as part of its corporate social responsibility.
“In 2014, we constructed and commissioned a block of six classrooms and a library furnished with tables and chairs at NKST Primary School, Angwar, Gboko,” he added.