They call it the Black Iguana, a premium ready-to-drink wine-based margarita cocktail manufactured in the United States with variants in lime, strawberry flavor, peach, coconut and Pina flavour.
Speaking at a media parley at the Protea Hotel, Ikeja, the President and Founder, DGI Beverages, manufacturers of Black Iguana margaritas, Mr. Earl Castor stated that the brand is a ready-to-drink refreshing beverage that does not require any mixer, blender or concoction.
“Our brand is unique because we decided to go down a wine-based lane; we created a wine-based margaritas instead of the usual hard liquor making it more tolerable for consumption and acceptable by discerning health conscious consumers.”
Lending credence to its uniqueness, Mr. Lanre Okupe, Director of African Regions explained, “I am sure you’ve seen a lot of mixes most of which are hard liquor based, which raises lot of health concerns in all parts of the world. Having a wine-based mix in itself is a unique selling proposition in the sense that from a health perspective, it’s not injurious. Wine has its health benefits; it is more tolerable for consumption.”
Mr. Castor adds “Unlike other beverages in the market, our trademark, hand contoured pouches allow consumers to drink directly from it without creating any additional clean up. The uniquely designed Black Iguana Margarita pouch is visually stimulating and drives sales among both male and female consumers,” he explained.
Black Iguana pouches have re-closable spouts to increase and prolong consumer experience. Consumption can be done straight out of the pouch or poured into glass thus making it very flexible and user-friendly.
Before venturing into the Nigerian market, Black Iguana was already being sold in most US states, the UK, South Korea, South America and South Africa, among others.
Castor further added “The journey to Nigeria began about two years ago and we have completed all regulatory processes and requirements to enable us market the brand freely in Nigeria. Black Iguana is already in marts, stores, supermarkets and hotels. Also, adequate plans have been put in place to ensure regular supply of the product as well as infrastructure to support the marketing drive.”