Giant Beverages Limited, a Lagos based company and a new entrant in the beverage industry has just unveiled Valmont, super-premium bottled water brand.
The company is of the resolve that Nigerian brands join the league of internationally renowned brands. Ayo Afolabi, General Manager of the company said that a brand is a mark of quality which is a key characteristic of the company.
He added that Valmont is produced to attain a super-premium brand status in taste, look and feel. “Our water is produced to the best of international standards. It goes through our ultra-purification processes without being exposed to air until it enters our unique bottles, thus preserving its freshness and purity. It is called Valmont for its strong, rich, luxurious and sophisticated background.
He noted that Valmont is natural and produced to accompany fine foods and luxurious lifestyle. It’s transparent and minimalistic labelling further makes it stand out from other brands and would appeal to discerning consumers who wants the best in life.
Valmont will be available in 600ml, 750ml (sport cap) and 1.5L. All packaging are recyclable. The company hopes to have the product available in 750m glass bottles, which would be sold only through high-end establishments (restaurants, hotels, international airlines and event outfits.
The Marketing Manager of the company, Bose Ogunyemi pointed out that one of its ranges comes with an innovation that would be the first in the industry. “Our Sport cap (750 ml is the first in Nigeria and it is suited for on-the-go consumers. It is convenient and would not distract consumers from other attributes such as driving, walking, etc.”
She added that Valmont “is a lifestyle brand” that delivers much more than hydration to the consumer. Valmont has the red cap which signifies prestige in Nigeria. It also makes the brand striking and outstanding.
“That is the fundamental reason the brand promises prestigious quality and purity.”
The brand would like to be seen as a lifestyle brand, with symbolic attributes like sophistication, class, appeal and uniqueness. The labeling on the brand has historic Zuma Rock as its brand and identification and promises to be a market leader.
Ogunyemi noted that the company chose to use the Zuma rock as a brand identity because “The intrigue of the rock is that it bears a ‘human face’ on its surface, and this for every Nigerian is an ultimate symbol of purity of nature.
“The freshness and natural purity of this cultural landmark is relatable to our Valmont. This is because our water is fresh and pure from start to finish.
“More importantly, it signifies that Valmont is a proud Nigerian brand.”