Monthly Archives: March 2015

Champion Breweries records N754 million loss in (Q4) 2014 on high production and borrowing cost

Champion Breweries Plc, the Akwa-Ibom based brewer reported a N754 million loss in its fourth quarter 2014 results.

High production costs and skyrocketing interest expense were to blame for the loss as decelerating beer volume growth this year is expected to slow the beer market.

The devaluation of the naira has impacted negatively on breweries as it exposed them to foreign currency risks as some ingredients used in beer manufacturing like barley are imported.

“We imagine that most of these firms will struggle to survive daunting pressure on costs, occasioned by the naira volatility and the pass-through impact of naira depreciation, “said Saheed Bashir, analyst at Meristem Securities Limited.

Nigerian Breweries rewards outstanding distributors, transporters at Award night

Beer giant, Nigerian Breweries Plc has restated its commitment to its business partners. This was clearly demonstrated at the 2015 ‘Distributors Award Night’ held at Eko Hotel & Suites, Victoria Island, Lagos, to acknowledge and reward distributors who excelled in 2014.

Nigerian Breweries introduces Ace Roots bitter, to rival ‘Origin’

Nigerian Breweries has launched a new drink called Ace Roots.

The new drink was unveiled at a trade launch at Havens Event Center, Ikeja, Lagos, in the presence of key distributors, stakeholders and celebrity guests, including Wande Coal, Black Magic, Beat FM OAP, Gbemi Olateru-Olagbegi, Koredo Bello, EFA and DJ Lamboighiny.

The company said in a statement that Ace Roots came as a result of the demands from consumers, retailers and distributors and consultations with critical stakeholders in the herbal mix section of the beverage market and it is a product of painstaking research.

Mr. Walter Drenth, Marketing Director, Nigerian Breweries Plc, said that Ace Roots signified a call to action for everyone, especially consumers to go back to their roots of true African herbs, fruits and spices with low sugar.