FrieslandCampina re-launches Three Crowns milk, targeting Nigerian mothers
The Managing Director of FrieslandCampina WAMCO, Mr. Rahul Colaco said that with his company’s efforts to provide healthy products to consumers, his company was reintroducing its Three Crowns powdered milk.
“The purpose of the brand is to make mums stay healthy so that they can take care of the family.” He stated that the Three Crowns milk had been re-positioned as the brand that care for mums so they can continue to take extra care of the family.
He listed some of the nutritional benefits of Three Crowns as being low in cholesterol to keep the whole family fit and healthy, contains vitamins and minerals to support daily growth and body maintenance.
“Most importantly, it is made with mum’s love because Three Crowns understands the very important role of mothers as the anchors of the family and is committed to helping mums stay fit and healthy, so she can take care of her family,” he added.
The Senior Brand Manager of Three Crowns, Maureen Ifada stated that the role of the Nigerian woman was very demanding and as such needs to be given needed priority while caring for the entire family.