Is Nigeria getting a second Coca-Cola bottler?

These are interesting times in the beverage industry. It was the Greek philosopher, Heraclitus, who said that “change is the only constant in life.” The global beverage industry is moving fast to More »


Nigeria’s Spirits market valued at $2bn

Nigeria’s spirit market is worth $2bn and growing at 6-per cent on average per year. That was the assessment of a recently published report by the United States Department of Agriculture (USDA) More »

Mexico weighs doubling sugar tax on sugary drinks


Health advocates in Mexico are recommending the government double the tax on sugary drinks to curb rising obesity and at the same time raise revenue.

Supporters of a higher levy on sweetened beverages say that the 10% surcharge initially placed on fizzy drinks three years ago have had no effect on its consumption and industry sales.

Mexican government has taken in about $2.5bn in revenue since the surcharge was introduced, more than they had expected.

Heineken launches “Heineken 3”, mid-strength beer targeting day drinkers


Dutch brewer, Heineken unveiled its newest creation on Friday in Australia. The new brand named “Heineken 3” is a premium mid-strength extension of its famous brand with lower calories and carbs.

“Heineken 3 has only 86 calories per bottle, 5g carbs and 3.3 per cent ABV so consumers no longer have to compromise on taste and premium experience when choosing a lower calorie beer,” the company said.

It would be the first product launched by the company in 20 years. Heineken is spending AUS$6 million in a marketing blitz to get people to drink the brew.

AB InBev to ax 5,500 jobs following SABMiller merger


Anheuser-Bush InBev (AB InBev) said on Friday that its merger with SABMiller could result in thousands of job losses across the globe as it consolidates its operations.

The Belgian-Brazilian brewer, which has a reputation for aggressive cost-cutting expects to eliminate about 3% of its combined workforce in the three years following the completion of the merger.

Marriage of football and beer as Star Lager becomes first official beer sponsor of NPFL


Star Lager beer, Nigeria’s leading beer brand from the stables of Nigerian Breweries Plc, yesterday announced a partnership with the Nigerian Professional Football League (NPFL), to become the first official beer sponsor of the NPFL.

The event brought together stakeholders in the Nigerian football industry to celebrate a milestone in the country’s football history.

Tony Agenmonmen, Senior Strategy Manager At Nigerian Breweries Retires


Mr. Tony Agenmonmen, Senior Strategy Manager at Nigerian Breweries Plc has retired from the company after 32 years of meritorious service.

An elaborate send-off party was held for him over the weekend at Eko Hotel & Suites, Victoria Island, Lagos by the management and staff of Nigerian Breweries Plc in appreciation for his immense contribution to the company.

NUFBTE commissions second phase of Food Union Hotels amid pomp

L-R: President, Nigerian Labour Congress (NLC),  Comrade Ayuba Wabba; Minister of Labour, Dr. Chris Ngige; President, National Union of Food, Beverage and Tobacco Employees (NUFBTE) Vice President, NLC, Comrade Lteef Idowu Oyelekan; and others, during the commissioning of Second (2nd) phase, Food Union Hotels and Suites Ltd at Ojodu-Berger on Friday 11-08-2016

The National Union of Food Beverage and Tobacco Employees (NUFBTE) celebrated the commissioning of the second phase of the Food Union Hotels and Suites, on August 12, 2016 in Ojodu-Berger, Lagos State.

The project which was conceived by NUFBTE was officially commissioned by Honourable Minister of Labour and Employment, Dr. Chris Ngige, alongside the President of the Nigerian Labour Congress (NLC), Comrade Dr. Ayuba Wabba.

Amstel Malta is relaunched as Premium Malt drink in new “Why Add More” Campaign


Amstel Malta, one of the leading malt drinks in the country and a product of Nigerian Breweries Plc was recently re-launched in a new credential campaign tagged “Why Add More

The ad which can be heard or seen in traditional media outlets (radio, tv and billboards, among others) was introduced to reinforce the brand’s positioning in the marketplace as the Premium Malt Drink of choice, with an original formulation that contains Less Sugar and is enhanced with essential vitamins and minerals.

NAFDAC warns public to be alert to adulterated drinks in the market

alcoholic spirit

The National Agency for Foods and Drugs Administration and Control (NAFDAC) has raised alarm over the proliferation of unwholesome alcohol drinks in the market, especially dry gin.

Speaking to the News Agency of Nigeria (NAN) on Tuesday in Jos, Dr. Abubakar Jimoh, Director, Special Duties for NAFDAC, said the agency had been advising consumers to be wary of counterfeit and unregistered drinks in the market.

SA’s beverage industry criticize government’s sugar-tax plan as deadline for public comments end


Industry groups opposed to South Africa’s Treasury plan to tax Sugar-Sweetened Beverages (SSBs) made their concerns heard on Monday which was the last day for the public to submit comments on the proposed tax.

UK Court Okays SABMiller’s split vote plan

ab Inbev_SABMiller

A UK court on Tuesday endorsed SABMiller’s plan to treat its two biggest shareholders – Altria, the US tobacco firm and BevCo, the investment arm of the Santo Domingo family as separate class of shareholders.

SABMiller’s shareholders will get a separate vote on the brewer’s £79bn takeover by its bigger rival, Anheuser-Bush InBev, the UK court said.